About ABSOLUT New Orleans...
In August 2007, the ABSOLUT Spirit Company will bring a special form of hurricane aid to the states of Louisiana, Alabama and Mississippi via the vehicle it knows best - VODKA. The company is releasing a limited edition flavor entitled ABSOLUT NEW ORLEANS. Which will be available nationwide in bars, restaurants, hotels, nightclubs and retail locations. The flavor profile is fruity mango vodka with a spicy black pepper kick. The company is also a platinum sponsor of Tales of the Cocktail 2007 in New Orleans, and lucky attendees to the festival will be welcomed with the ABSOLUT Big Breezy signature cocktail before anyone else. The official unveiling of the vodka, and its signature cocktail will be held at a press conference on July 18th, the first day of this prestigious culinary and cocktail festival. This drink was designed to highlight the unique, local flavors of ABSOLUT New Orleans. With each sip, guests will be helping with the relief efforts in a sense of spirit and celebration.
One hundred percent of the ABSOLUT Spirit Company's net profits of this product will be donated to charities helping the regions affected by Hurricane Katrina. These include the Tipitina's Foundation, the Louisiana Restaurant Association and Volunteer Mobile, among others.
Please help support ABSOLUT in their efforts to assist the Gulf Coast...
Cheers!